What is PPC ?

Technically there are lot of terms in Google AdWords e.g. CPC, ACPC, ECPC, CPM, CPA, CPD, CPV etc. associated to different strategies, but in general world Google AdWords are famous with the name PPC i.e. Pay Per Click. It is just to make advertiser understand that PPC is the amount which the advertiser is going to pay for a click on their ad.

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